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Service and retention reps are the unsung heroes of ticket sales. They handle heavy workloads, but too often, sports organizations treat them like transactional account administrators instead of true revenue drivers. In this episode of The Sports Sales Show, I break down how service and retention teams can shift their mindset from simply providing "good service" to uncovering 6-figure business outcomes for B2B accounts. I also take you behind the scenes of a live training framework I ran wi
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